Marketing
Ethereum Doesn’t Need an Elevator Pitch — Its Plurality Defies It
Calls for Ethereum to distill itself into a single “elevator pitch” miss the essence of what it actually is: a…
Aug 25
OpinionEthereum as the Amazon of Blockchain
When Amazon was founded in the mid-1990s, few could imagine that an online bookstore would evolve into one of the…
Jun 21
OpinionEthereum’s Success: Creating Category and Winning the Mindshare Race
An exploration of how strategic branding and adherence to fundamental marketing principles have secured Ethereum’s position as the industry’s leader.…